There are plenty of competing websites online. So, businesses need to stand out to potential customers or clients to be successful. Both new and longer established companies and experts online must continually work to generate and maintain interest in their products and services.
One way to catch potential customers attention is through strong website design. Companies can hire a reputable web design agency to create compelling new landing pages that are both user and search engine friendly. Good website design agencies can even perform A/B split testing to ensure a new web design is appealing to a business.
A/B split testing is a simple method to gauge the effectiveness of new web design optimization. Running both the old site design and the new design simultaneously, a web design agency splits website traffic between the two versions and measures their performances. The metrics used to evaluate web design include conversion rate, sales, bounce rate, and more.
Each A/B test is unique to the website being examined. A web design agency will focus on different site elements depending on the goals of the web design changes. Commonly tested elements are website layout, copy, headings, calls to action, images, and customer forms.
A business can optimize landing pages, usually setting up the A/B test and conversion goal. Good web design agencies will be sure to only test new site visitors to avoid confusing regular customers with the potential new design. In addition, once a new visitor is directed to a specific design, they will always be directed to the same design for the duration of the testing period. The inevitable confusion that would result from getting different sites each visit would interfere with the accuracy of the test.
If your business is competing in a saturated market, it is key to know how SEO, search engine optimization, is working. Sure, you may have a visually appealing website, but is your web design helping to gain and report your revenue through this resource. Having a web design agency who can give you a full analytic report of your marketing strategy will not only target the most effective marketing system, but will help you invest your marketing budget into what works best for your website.
If you are a business owner looking to optimize your company’s landing pages for better performance, consider hiring a good web design agency, or learn to do it yourself, to meet your goals. Optimized website landing pages will establish a higher level of engagement with customers and drive increased conversion rates.
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