Would you pay $60,000 to have a new responsive web design for your company or online business? Well, there was a company that actually paid $60,000 for a new web design that does nothing for them.
It’s a simple brochure site that provides visitors nothings and certainly does nothing to convert traffic into sales. All their budget went to web design and they have no money left over to properly market the site. This is a major mistake for any company. Don’t pay $60,000 for a branding exercise.
A corporate website is about supporting the business. The beauty of the Internet is there is no guessing. You can measure pretty much anything. What are you trying to accomplish? Are you trying to increase traffic, generate leads, or increase sales? If it is yes to one of these choices, then a $60,000 investment should get you another $600,000 to your bottom-line.
Can a brochure site deliver an 80-95% ROI?
Responsive web design is a commodity today. The cost of web design should represent about 25% of your total spend. Web design costs are competitive today, so spending more than you have to should be the last thing you do. There are excellent open source Content Management Systems (CMS) that give you the power to manage your own content. The cost of the software is $0 to you. One recommendation is to use WordPress self-hosting software. This platform provides you with Web 2.0 compliant back-end at no cost for setup and maintenance. In order to use it you just need to have a Hosting Account. We recommend the Hostgator hosting account for starters. It’s super affordable with great customer service.
The value in web design is working with companies that can properly market what you do. To properly use online marketing solutions for the site, you should be spending 10-12x what you should spend in web design. So, it is possible to get a Web 2.0 website at an affordable cost. If you are a small company that is spending $4,000-$8,000 on a basic website, you should plan over 12 months to spend an additional $30,000-$80,000 on online marketing. The dollars spent on marketing brings the traffic to the site. Simple rule, more traffic through the front door means more business.
Unlike other advertising, you can control your spending and measure your ROI pretty quickly. You can turn your marketing dollars on and off depending on the performance. It is all measurable.
You can go through the redesign process and build a search engine friendly website that allows you to manage content on your site. Your websites can be listed in the top 100 on Google for popular keywords using SEO, search engine optimization. Your visitors and page views will increase without spending $60,000 on responsive web design.
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